Before starting any search engine optimization campaign it is crucial to target the right set of keyword phrases for your market. Often times the most obvious keywords aren’t always the best. This can be the case for a number of reasons. When choosing the right keyword phrases, it is important to remember three elements: popularity, competition, and relevance.
Keyword popularity refers to the sheer number of people searching for a particular keyword phrase. This is often the concept that most people have no trouble understanding – if your website is optimized well for a keyword phrase that a lot of people are searching for, this will bring you more traffic. After all, what good is it to be ranked #1 in Google for a keyword phrase that nobody searches for?
Keyword Research
Keyword competition is an area that some newcomers to SEO fail to examine. When a particular keyword phrase is popular, this usually means that there are many other websites out there competing for top rankings of that phrase in the search engines. The number of competing websites is the number of results a search engine returns for a specific query. Optimizing for a competitive keyword phrase can make it much more difficult for you to achieve successful search engine rankings for these phrases.



